AMOCA’s mission is to increase public access to contemporary art while promoting new knowledge through an extensive exhibition program and interdisciplinary projects. Through close collaboration with international curators and artists, AMOCA will broaden the traditional museum scope and foster creative development by disrupting conventional and stereotypical narratives. AMOCA will bridge the gap between the public and the institution by offering educational activities such as seminars, workshops, artists talks, interactive exhibitions, and an expansive digital platform featuring established artists as well as new talents and previously marginalised minorities. Additionally, AMOCA will provide opportunities for students at Cardiff University to experience contemporary art institution first-hand, thus gaining knowledge highly relevant for programmes such as, art, media and culture.